| 标题 | Amnesty International Twignature |
| 广告公司 | BMF |
| 广告战役 | Amnesty International Twignature |
| 广告主 | Amnesty International |
| 品牌 | Twignature |
| 首次发布日期 | 2012 / 12 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | BMF creates Amnesty International Twignature |
| 剧情简介 | As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne. By simply retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. We call it your Twignature. Harnessing the power of Social Media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually. Starting out of Amnesty International Switzerland, the first Twignature campaign is petitioning the Brazilian Government to protect Laisa Santos Sampaio, an environmental activist in the Amazon. It's running in three languages: English, French and German. |
| 媒体类别 | 互动 |
| 更多信息 | www.twignature.amnesty.ch |
| Other | Anthony Muscat |
| 客户企划 | Nicole Rulka |
| 文案 | Callum Fitzhardinge |
| 美术指导 | Chris Andrews |
| 执行创意总监 | David Klein |
| Other | Ricci Meldrum |
| 客户主管 | Naomi Gorringe |
| 数字成像 | Warren Davies |
| 互动 | Simon Murray |
| 技术总监 | Doug Rathbone |
| 技术总监 | Mark Ellis |