Etienne Renaux
Executive Creative Director at Herezie
Paris, 法国
标题Paris
广告公司
广告战役 Neighbors
广告主 Free
品牌 Free
首次发布日期 2020 / 4
行业领域 电信服务
广告口号 Free. they stay home, they stay smart
剧情简介 The COVID-19 pandemic has forced brands and agencies to adapt their organizational and communications strategies. Such is the case for Free, who, during the lockdown, launched the TV campaign “Neighbors” with the french agency Herezie. As a telecommunications brand that helps to connect people and bring them closer together, Free decided to turn a key communications opportunity, initially planned as a marketing campaign, into a corporate message, encouraging the French to stay at home, by pointing out what can be gained from lockdown with the help of the Free network and the services it provides. It took Herezie two days to come up with a creative response to the challenge and the 4 films were produced over the period of a week with the production company Eddy. During lockdown, we’re all staying at home. And we’re managing to compensate for the lack of human interaction with technology. Free thus helps people to connect. The campaign, made up of four films and directly inspired by current events, is a literal zoom into four French cities: Caen, Bordeaux, Marseille and Paris. Each film contains a series of dialogues between neighbours, all taking place from their respective windows or balconies. The films address the various uses of telecommunications: gaming, which becomes a pretext for solidarity between generations, an exchange of phone numbers sparks a romance, music brings people closer together and video calls provide news ways of distance teaching. Paul Marty & Etienne Renaux ECD of Herezie : “A few minutes spent outside on the balcony and then on Twitter observing conversations and we came up with 4 scenes from life, inspired by what we are all going through at the moment. And that is the strength of the concept, everyone can relate to the films from their own experience of lockdown and envision the various characters as they please… just as they do with their own neighbours.” There are no promotional messages or terms & conditions and even the brand isn’t particularly present. Instead, the campaign emphasizes the lockdown message and the way Free enables people to connect with each other during this period. The well-known tagline was also adapted for the occasion: “Free. they stay home, they stay smart.’ The campaign “Neighbors” was released on TV (19 channels), web and radio on the 9th April 2020.
媒体类别 电视
长度
更多信息 http://www.hereziegroup.paris
President/CEO
执行创意总监
执行创意总监
美术指导
文案
Group Account Director
International Account Director
Global Account Executive
广告公司制片
Pr Officer

People related to this work

相关作品

More Work

SEE ALL
529 Henri Salvador

Henri Salvador

品牌:
SeLoger
广告公司:
Herezie
430 Edith Piaf

Edith Piaf

品牌:
SeLoger
广告公司:
Herezie
371 Mozart

Mozart

品牌:
SeLoger
广告公司:
Herezie
1358 Dalida

Dalida

品牌:
SeLoger
广告公司:
Herezie
812 Claude Debussy

Claude Debussy

品牌:
SeLoger
广告公司:
Herezie
992 Moustache

Moustache

品牌:
Soignon
广告公司:
Herezie
398 Mari

Mari

品牌:
Soignon
广告公司:
Herezie
551 Braguette

Braguette

品牌:
Soignon
广告公司:
Herezie

Trending

Create a free Talent profile and become a member of AdForum

Get Started