Sr. Vice-President & National Planning Director
at
Wunderman Thompson South Asia
Gurgaon, 印度
| 标题 | Boostcamp - Where Champions make Champions |
| 广告公司 | J. Walter Thompson Delhi |
| 广告战役 | Boostcamp - Where Champions make Champions |
| 广告主 | GSK Boost |
| 品牌 | GSK Boost |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 维生素和饮食补充 |
| 哲学 | Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars. ‘Play A Bigger Game’, the Boost philosophy, acquires a whole new meaning with Boostcamp. Starting with cricket, the online portal brings in some of India’s biggest cricket champions, MS Dhoni, Virat Kohli, Shreyas Iyer and Rishab Pant who will share their techniques, tips, secrets and strategies for the game. With lessons and one of its kind training content on stamina, skills, nutrition and inspiration, Boostcamp envisions being a launch pad for tomorrow’s champions via those of today. Specially designed for young cricket enthusiasts, the platform will have numerous videos, engaging leader boards, live sessions, etc., to help kids better their game. The launch includes training videos by Virat Kohli, MS Dhoni, Shreyas Iyer and Rishab Pant where they demonstrate the techniques behind their best moves. This will be succeeded by boot camps across India for on-ground mentoring too. |
| 媒体类别 | 互动 |
| 长度 | |
| Account Management | Charu Bhatnagar |
| Account Management | Rahul Singh |
| Account Management | Drishti Ganguly |
| Creative | Hasan Zafri |
| Creative | Sumonto Ghosh |
| Planning | Pinaki Bhattacharya |
| Planning | Megha Manchanda |
| Planning | Nikhil Thakkar |