Pinaki has more than two decades of experience in advertising and communications.
Over years his work spans diverse categories such Foods, Beverage, Nutrition, Automobiles, Technology, Durables, etc and scale brands such as Horlicks, Pepsi, Lays, Nestle, Hero, Whirlpool, SC Johnson, Compaq, HCL, BankAm etc
From launching new brands to revitalizing mature brands, designing brand architectures and crafting growth strategies- they are all part of his repertoire of expertise.
Pinaki is a management post-graduate by education and lifelong student of advertising and all things interesting.
He confesses that more than any academic resources, its his two daughters, one a pre-teen and the other a seasoned teen, who manage to keep him abreast of popular culture and change.
In his spare time, which is very little, he speaks on advertising at management institutes and also advises start-ups on consumer facing issues.