标题 | Corgis |
广告公司 | adam&eveDDB |
广告战役 | End Marmite Neglect |
广告主 | Unilever |
品牌 | Marmite |
首次发布日期 | 2012 / 6 |
产品 | Limited Edition Jubilee Jar |
行业领域 | 食品 |
哲学 | Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgis. The outdoor poster ad features a twist on the Royal crest; it has a pair of corgis reacting to the Marmite and a quirky crown-like rack of toast.The slogan ‘One either loves it or one hates it’ completes the design, adding a tongue-in-cheek Royal twist to Marmite’s traditional message. The nationwide campaign, which went live in April 2012 on poster sites outside major supermarkets, also benefitted from print advertising, experiential activity and digital support |
媒体类别 | 平面 |
执行创意总监 | Jeremy Craigen |
插图画家 | Garry Walton |
美术指导 | David Mackersey |
文案 | Jonathan John |