David Mackersey
Senior Creative at adamandeveDDB
London, 英国
标题Corgis
广告公司
广告战役 End Marmite Neglect
广告主 Unilever
品牌 Marmite
首次发布日期 2012 / 6
产品 Limited Edition Jubilee Jar
行业领域 食品
哲学 Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgis. The outdoor poster ad features a twist on the Royal crest; it has a pair of corgis reacting to the Marmite and a quirky crown-like rack of toast.The slogan ‘One either loves it or one hates it’ completes the design, adding a tongue-in-cheek Royal twist to Marmite’s traditional message. The nationwide campaign, which went live in April 2012 on poster sites outside major supermarkets, also benefitted from print advertising, experiential activity and digital support 
媒体类别 平面
执行创意总监
插图画家
美术指导
文案

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