| 标题 | The Field Trip To Mars |
| Brief | Ground-breaking virtual reality technology was used to make these youngsters feel as if their school bus was driving along the surface of the planet Mars. When the bus turned on earth, it turned on Mars. It transformed VR from an individual, closed experience into a shared one; while also educating kids about the “red planet” and reminding this world that Lockheed Martin is developing the technology that will take us to Mars. |
| 广告公司 | McCann Worldgroup |
| 广告战役 | The Field Trip To Mars |
| 广告主 | Lockheed Martin |
| 品牌 | Lockheed Martin |
| 首次发布日期 | 2016 / 6 |
| 行业领域 | 休闲公园、动物园及集市 |
| 剧情简介 | These days, everyone is talking about space.Meanwhile, Lockheed Martin has been part of nearly every American mission to deep space. Even more, they’ve already built and tested the spaceship that will carry humanity to Mars for the first time.The mission is happening, soon. In fact, the first people to go to Mars are already in school today. So, to help inspire the generation that will actually go, we needed to make that mission feel real.VR was the best way to accomplish this. But traditional VR headsets isolate you and take you out of the moment. Instead, we turned a school bus into a single VR headset for an entire class of kids. When the bus moved, stopped or turned on Earth, the passengers experienced the same motion on Mars.We call it the first true group VR experience. And for those kids, it brought Mars to Earth. |
| 媒体类别 | 互动 |
| 长度 | |
| 制作公司 | Framestore |
| 首席创意官 | Eric Silver |
| 首席创意官 | Sean Bryan |
| 首席创意官 | Tom Murphy |
| 执行创意总监 | Vann Graves |
| 执行创意总监 | John Mescall |
| 广告公司制片 | Chance Bassett |
| 执行创意总监 | Dan Donovan |
| 集团创意总监 | Josh Grossberg |
| 创意总监 | David Waraksa |
| 美术指导 | Kavon Johnson |
| 文案 | Joe Moon |
| 客户总监 | LisaAnn Nocella |
| 客户总监 | Rik Koletar |
| 客户主管 | Chloe Scutt |
| Chief Strategy Officer | Steve Zaroff |
| Strategy Director | Mike Medeiros |
| Strategy Director | Jessica Mendoza |
| 制作公司制片 | Sue McNamara |
| 制作公司制片 | Graham Dunglinson |
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