标题 | Into HBO |
广告公司 | Droga5 |
广告战役 | Into HBO |
广告主 | Home Box Office, Inc. |
品牌 | HBO |
首次发布日期 | 2016 / 6 |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes. The Game of Thrones contest came first, rolling out Friday—and is, unfortunately for you GoT fans, already officially over. But you can still take the quiz, which works like this: It opens on the familiar static screen that HBO uses at the beginning of each show. Clues are written in the captions; you click on tags in the photos to answer the questions and move to the next screen. There are lots of dead ends, featuring amusing original videos from the show's stars, and you have to go back and try again. The first person to get all the way through the puzzle is the winner. |
媒体类别 | 互动 |
长度 | |
制作公司 | Pet Gorilla |
首席创意官 | David Droga |
首席创意官 | Ted Royer |
首席创意官 | Sally-Ann Dale |
创意总监 | Erik Hogfeldt |
创意团队 | Toby Treyer-Evans |
创意团队 | Laurie Howell |
创意团队 | Evan Barkoff |
创意团队 | David Spradlin |
创意团队 | Niklas Lindstrom |
创意团队 | Alice Tam |
创意团队 | Samantha Deevy |
创意团队 | Tom Hyde |
创意团队 | Kristoffer Aldorsson |
创意团队 | Caitlin Chandler |
创意团队 | Michelle Villarreal |
创意团队 | Katia Billings |
Public Relations Expert | Home Box Office, Inc. |