RBC - "Dear Future"

Battery

Battery Los Angeles, CA, 美国

7427

品牌: RBC
国家: 美国

广告主: Royal Bank of Canada

标题	Dear Future
广告公司	Battery
广告战役	Dear Future
广告主	Royal Bank of Canada
品牌	RBC
首次发布日期	2019 / 4
行业领域	银行与金融服务、投资、证券服务
剧情简介	The spot, "Dear Future," physically demonstrates the power inherent to today’s youth. Battery worked with MJZ director Rocky Morton, one of the most awarded and in-demand directors in global advertising, to bring the story to life, while also partnering with Canadian-based Alter Ego to handle the impressive visual effects. The short film follows three young “heroes” as they take the viewer through three different scenes – a forest, a music studio and a cityscape – each of which demonstrates the power of their potential through different energetic moments - exploding trees, piano keys and city lights shattering in their wake. The voiceover begins: “Dear Future, I am full of potential. I am opportunity waiting to be unleashed. I am power waiting to be ignited.” The spot ends by directing viewers to http://rbc.com/FutureLaunch to learn more.
媒体类别	电视
长度	30 seconds
更多信息	http://rbc.com/FutureLaunch
制作公司	Alter Ego
EVP, Chief Marketing Officer (CMO)	Mary DePaoli
VP Brand Marketing	Matt McGlynn
Director Brand Marketing	Sonia Whiteson
Senior Manager, Brand Marketing	Maya Russell
Brand Marketing Manager	Julia Basso
首席创意官	Philip Khosid
首席创意官	Anson Sowby
Partner/Head of Brand Management	Mike Parseghian
Partner/ECD	Scott Brown
执行制片	Jeff Yee
制作公司	Morton Jankel Zander (MJZ)
导演	Rocky Morton
President	David Zander
执行制片	Emma Wilcockson
Head of Production	Janet Nowosad
制片	Brady Vant Hull
Post Creative Director	Eric Whipp
Executive Post Producer	Hilda Pereira
Post-production Producer	Julie Neff