标题 | Memorial Sloan Kettering: Carl's Story |
广告公司 | Pereira O'Dell |
广告战役 | Science Saves |
广告主 | Memorial Sloan-Kettering |
品牌 | Memorial Sloan Kettering Cancer Center |
首次发布日期 | 2016 / 10 |
行业领域 | 医院、医疗机构和医疗服务 |
广告口号 | Science Saves More Than Lives |
剧情简介 | Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign. MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable. |
媒体类别 | Web Film |
长度 | |
市场 | 美国 |
更多信息 | http://www.mskcc.org |
执行创意总监 | Dave Arnold |
创意总监 | Jake Dubs |
创意总监 | Sara Worthington |
文案 | Michelle Lamont |
美术指导 | Alex Parodi |
Managing Director | Cory Berger |
Group Account Director | Mitchell Wexler |
客户主管 | Joelle Hadaya |
客户主管 | Jana Cudiamat |
Chief Strategy Officer | Matt Herrmann |
Chief Creative Officer & Co-Founder | PJ Pereira |
Associate Strategy Director | Mai Vui |
Head of Production | Tennille Teague |
Tamara Lecker | |
Business Affairs | Russ Nadler |
Business Affairs Coordinator | Christina Hadley |
Director of Public Relations | Molly Parsley |
制作公司 | Nonfiction Unlimited |
导演 | David Gelb |
音乐公司 | Asche & Spencer |
Audio Company | Heard City |
后期制作 | Artjail |