PJ Pereira
Founder & Creative Chairman at Pereira O'Dell
New York, 美国
标题Memorial Sloan Kettering: Carl's Story
广告公司
广告战役 Science Saves
广告主 Memorial Sloan-Kettering
品牌 Memorial Sloan Kettering Cancer Center
首次发布日期 2016 / 10
行业领域 医院、医疗机构和医疗服务
广告口号 Science Saves More Than Lives
剧情简介 Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign.
MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them.
The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey.
Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering.
At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable.
 
媒体类别 Web Film
长度
市场 美国
更多信息 http://www.mskcc.org
执行创意总监
创意总监
创意总监
文案
美术指导
Managing Director
Group Account Director
客户主管
客户主管
Chief Strategy Officer
Chief Creative Officer & Co-Founder
Associate Strategy Director
Head of Production
Business Affairs
Business Affairs Coordinator
Director of Public Relations
制作公司
导演
音乐公司
Audio Company
后期制作

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