| 标题 | Corruption Converter |
| 广告公司 | FCB Brasil |
| 广告战役 | The Corruption Converter |
| 广告主 | O Estado de São Paulo |
| 品牌 | Estadao Digital |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective. |
| 媒体类别 | Web Film |
| 长度 | |
| Chief Executive Officer (CEO) | Joanna Monteiro |
| Managing Director | Fabio Simoes |
| 美术指导 | Rafael Beretta |
| 美术指导 | Andre Vervloet |
| 文案 | Romero Cavalcanti |
| Graphic Producer | João Albertini |
| Graphic Producer | Diego Bischoff |
| Graphic Producer | Daniela Fonseca |
| Graphic Producer | Camila Galdencio |
| Art Buyer | Tina Castro |
| Art Buyer | Carol Silva |
| Art Buyer | Daniel Gonçalves |
| 项目经理 | Gerson Lupatini |
| Creative technologist | Victor Hugo Odo |
| 数字制片 | UmStudio.com |
| 客户经理 | Cris Pereira Heal |
| 客户经理 | Anna Santana |
| 客户经理 | Henrique Silva |
| 客户经理 | Juliana Peralta |
| 客户经理 | Renato Coelho |
| 剪辑师 | Thiago Scalon Mineiro |
| 剪辑师 | Dudu Doria |
| 摄影师 | Antonio Brasiliano |
| 广告经理 | Flavio Pestana |
| 广告经理 | Marcelo Moraes |
| 广告经理 | Marcela Dalla Torre |
| Creative Executive Director | Fabio Simoes |
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