标题 | Flavor Drop |
广告公司 | 360i |
广告战役 | Flavor Drop |
广告主 | Hard Seltzer Beverage |
品牌 | Truly Hard Seltzer |
Posted | 6月 2020 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | These flavored-inspired, custom mailers – targeted to sneaker influencers – delivered the new, crisper fresh taste of Truly to a niche, but vocal audience in their own visual language. World-renowned illustrators were briefed to bring Truly’s unique flavors to life. Participating talent included Alex Trochut, Bang Sangho, Alva Skog, Eero Lampinen, Justyna Stasik, La Boca, Mike Wilcox, Rich Tu, Sophy Hollington, Shawna X, James Dawes, and Sean Friedmen. In addition to generating in-depth unboxing videos and flavor reviews from each of the targeted influencers, Truly Flavor Drop started conversations around the brand’s willingness to embrace the creative class and set the stage for future collaborations. |
媒体类别 | Packaging Design |
后期制作 | PlushNYC |
美术指导 | Taylor Roberts |
美术指导 | Brittany Ellison |
文案 | Robert George |
文案 | Christian Napolitano |
文案 | Sage Lucero |
动画 | Tina Touli |
设计师 | Brian Gartside |
设计师 | Sophia Del Plato |
数字艺术家 | Alex Trochut |
数字艺术家 | Sophy Hollington |
数字艺术家 | James Dawe |
插图画家 | Rich Tu |
插图画家 | Bang Shangho |
插图画家 | La La |
插图画家 | Eero Lampinen |
插图画家 | Shawna X |
插图画家 | Mike Willcox |
插图画家 | Justyna Stasik |
插图画家 | Alva Skog |
插图画家 | Eve Steben |
插图画家 | Sean Freeman |
摄影师 | Josh Dickinson |
制片 | Kristina Kane |
制片 | Adrienne Darnell |
制片 | Maxine Reyer |
制片 | John Kinsella |
创意总监 | Peter Wood |
创意总监 | Andrew Hunter |
创意总监 | Doug Murray |
执行创意总监 | Sam Shepherd |
执行创意总监 | Frank Cartagena |
执行制片 | Carissa Ranelycke |
首席创意官 | Menno Kluin |
Social Media Manager | Kristin Maverick |
Account Management Team | Nicole Rousseau |
Account Management Team | Remy Raphael |
Account Management Team | Greer Manning |