Sam Shepherd
Creative Director at Deutsch, New York
New York, 美国
标题Football
广告公司
广告战役 You'll Never Want To Stop Driving
广告主 BMW
品牌 BMW
首次发布日期 2017 / 10
行业领域 汽车
剧情简介 To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels.
媒体类别 电视
长度
音乐公司
Company Name
首席创意官
执行创意总监
集团创意总监
集团创意总监
美术指导
文案
文案
美术指导
Head of Production
Content Producer
Director of Business Affairs
Brand Strategy Director
Group Business Director
客户主管
Integrated Producer
制作公司
导演
摄影指导
执行制片
Line Producer
剪辑公司 Beast Editorial
剪辑师
执行制片
制作公司制片
Mixer
制作公司制片
Colorist
执行制片

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