Steven Dodd
Creative Director at Creature London
Berlin, 英国
标题Quick Win TV
广告公司
广告战役 Quick Win TV
广告主 Green Party of the United Kingdom
品牌 Green Party of the United Kingdom
首次发布日期 2020 / 2
行业领域 政党、政党候选人
剧情简介 The creative imagines a shopping channel segment called Quick Win TV, the “go to place for every politician in need of votes” with the hosts presenting various wares to help inauthentic politicians such as the ‘Faux-sterity Edition Budget Briefcase’ and the ‘NHS Calculator’ – a calculator that will always calculate an impressive number of nurses you can pledge to inject into the NHS, regardless of reality. The tone is bouncy and light, but there is a darker side to the hilarity as the realisation slowly dawns that these 'jokes' have in fact been used by politicians as recently as the last election – if not since. It is a bold and direct approach, tackling the lack of trust that is felt towards the majority of political parties, and sending a message to the public that these 'Quick Win' tactics are the antithesis of what the Green Party stands for.
媒体类别 Web Film
长度
创意总监
创意总监
联合创意总监
联合创意总监

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