Andrée-Anne Hallé
Copywriter at lg2, Québec
Quebec, Canada, 加拿大
标题Baby
广告公司
广告战役 It Has To Stop
广告主 Société de l'assurance automobile du Québec (SAAQ)
品牌 SAAQ
首次发布日期 2020 / 1
行业领域 保险
哲学 The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. 
Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. 
媒体类别 平面
长度
Creative Vice President
美术指导
美术指导
文案
客户总监
客户经理
媒介公司
导演
摄影指导
制作公司
制片
音效
音效 Boulevard
Photography / Retoucher
动画
Visual Packaging
动画

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