标题 | Baby |
广告公司 | LG2 |
广告战役 | It Has To Stop |
广告主 | Société de l'assurance automobile du Québec (SAAQ) |
品牌 | SAAQ |
首次发布日期 | 2020 / 1 |
行业领域 | 保险 |
哲学 | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
媒体类别 | 平面 |
长度 | |
Creative Vice President | Luc DuSault |
美术指导 | Vincent Bernard |
美术指导 | Jean Lafreniére |
文案 | Andrée-Anne Hallé |
客户总监 | Alexandra Laverdière |
客户经理 | Camille Savard |
媒介公司 | Touché! phd |
导演 | Olivier Staub |
摄影指导 | Olivier Staub |
制作公司 | Great Guns USA |
制片 | Frederick Quintal |
音效 | Sylvain Roux |
音效 | Boulevard |
Photography / Retoucher | Visual Box |
动画 | Jean Marc Laurin |
Visual Packaging | Shed |
动画 | Shed |