标题 | Save a Wall |
广告公司 | FCB Milan |
广告战役 | Save a Wall |
广告主 | Tesa |
品牌 | Tesa |
首次发布日期 | 2016 / 5 |
行业领域 | 文具与办公室用品 |
广告口号 | It helps a wall. Use tesa® adhesive solutions. |
哲学 | In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence. |
问题 | tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls. |
媒体类别 | 户外广告 |
长度 | |
Chief Executive Officer (CEO) | Pietro Maestri |
首席创意官 | Pietro Maestri |
执行创意总监 | Fabio Teodori |
联合创意总监 | Gianluca Belmonte |
美术指导 | Fabio Mazzucchelli |
文案 | Michele Vicari |
战略企划 | Paolo Costella |
客户总监 | Claudia Moscato |
客户经理 | Ilaria Vita |
制作经理 | Cristina Nardi |
Print Production Manager | Nicoletta Prada |
制作公司 | STUDIO CATTELAN |
导演 | Marco Mulas |
摄影指导 | Stefano Cattelan |
制作公司 | LULE PRODUCTION |
剪辑师 | Gabriele Fonseca |