Claudia Moscato
group account director at fcb Milan
Milano, 意大利
标题Save a Wall
广告公司
广告战役 Save a Wall
广告主 Tesa
品牌 Tesa
首次发布日期
行业领域 文具与办公室用品
广告口号 It helps a wall. Use tesa® adhesive solutions.
哲学 In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence. 
问题 tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls. 
媒体类别 户外广告
长度
Chief Executive Officer (CEO)
首席创意官
执行创意总监
联合创意总监
美术指导
文案
战略企划
客户总监
客户经理
制作经理
Print Production Manager
制作公司
导演
摄影指导
制作公司
剪辑师

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