标题 | ParticipACTION: Make Room for Play - Skipping Rope |
广告公司 | Zulu Alpha Kilo |
广告战役 | ParticipACTION: Make room for play |
广告主 | Zulu Alpha Kilo |
品牌 | ParticipACTION |
Posted | 2月 2015 |
行业领域 | 公共安全、保健及卫生 |
广告口号 | Screen time is taking away play time. Make room for play. |
剧情简介 | Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play. |
媒体类别 | 互动 |
长度 | |
更多信息 | http://www.participaction.com/make-room-for-play-2/ |
Chief Creative Officer | Zak Mroueh |
executive creative director | Ron Smrczek |
Art Director | Grant Cleland |
Copywriter | George Ault |
Account Director | Jessica DeSantis |