| 标题 | The Curious Afterlife of a Tin |
| Brief | Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As a homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it. |
| 广告公司 | Energy BBDO |
| 广告战役 | The Curious Afterlife of a Tin |
| 广告主 | Mars, Inc. |
| 品牌 | Altoids |
| Posted | 11月 2018 |
| 行业领域 | 糖果 |
| 剧情简介 | Altoids is a heritage mint brand with an iconic tin that has maintained its retro feel in its advertising. Our campaign, “The Curious Afterlife of a Tin”, respects the well-known heritage of the brand and focuses on one of the most iconic benefits of the product: its packaging. |
| 媒体类别 | 平面 |
| 首席创意官 | Andrés Ordóñez |
| 执行创意总监 | Josh Gross |
| 执行创意总监 | Pedro Pérez |
| 创意总监 | Alejandro Juli |
| 创意总监 | Manuel Torres Kortright |
| 文案 | Paul Carpenter |
| 文案 | Angela Williams |
| 美术指导 | Chris George |
| 美术指导 | Allie Salzman |
| 摄影师 | Alberto Oviedo |
| 广告公司制片 | Mary Day |
| 广告公司制片 | Tom Sustan |
| 广告公司制片 | Marissa Mandarino |
| 广告公司制片 | Ben Karas |
| 广告公司制片 | Homer Marrs |
| 广告公司制片 | Liz Miller-Gershfeld |
| Managing Director | Jeff Adkins |
| Client Services Director | Lianne Sinclair |
| 客户总监 | Jamie DeFer |
| 媒介公司 | Mediacom, Chicago |
| 客户总监 | Kathryn Ford |
| 媒介公司 | Starcom |
| Associate Director | Alex Birchmeier |
| 广告经理 | Steve Johnson |
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