概要
According to some clients, Jennifer is the account’s “info nympho.” (We hope they’re describing her role at BVK.) As brand planner, Jennifer digs deep into current and emerging trends, embracing data and information, and then turns her findings into insights that can facilitate the client’s business marketing strategies. Within her 10-plus years working at BVK, Jennifer has played two vital roles: one, as a liaison between the agency and the client; and two, as interpreter, making sense of data and trends. Jennifer has also been a brand steward on various products and services during her tenure, including several travel brands. Jennifer helps to identify metrics and tie marketing communications strategies and tactics to the client’s ultimate goal. She makes sure all research is actionable, helping to evolve the destination’s brand while keeping it consistent with changing times and the area’s growth. Any project, any brand, any challenge, Jennifer’s love for the work in infectious and we’re a healthier agency because of it. Call her what you’d like – info nympho or brand planner – but Jennifer is indisputably a major contributor to the success of a destination’s brand.