Tom Johnson
摄影师 at mini title
标题Lift
广告公司
广告战役 It's Never Just Business
广告主 HSBC
品牌 HSBC
Posted6月 2015
行业领域 银行、金融、法律和保险
剧情简介 Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors… 
媒体类别 电视
长度
制作公司
制作公司
创意总监
文案
文案
美术指导
客户经理
客户经理
广告公司制片
客户企划
媒介公司
媒介企划
导演
执行制片
制作公司制片
摄影指导
剪辑师
后期制作
音乐作曲家
音频后期制作

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