标题 | Pin Tabs |
广告公司 | WMcCann |
广告战役 | Pin Tabs |
广告主 | Coca-Cola Company |
品牌 | Coca-Cola No Sugar |
首次发布日期 | 2019 / 4 |
行业领域 | 软饮料,奎宁水 |
广告口号 | Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame |
剧情简介 | For the first time, the pop tabs of the cans become a media and bring ready to use pins. |
哲学 | For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. |
问题 | In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins. |
结果 | The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br. |
媒体类别 | Packaging Design |
长度 | |
Soundtrack | Supersonica |
首席创意官 | Hugo Rodrigues |
CCO | André Marques |
COO | Kevin Zung |
Executive VP | Marcio Borges |
Creative Director | Ricardo Weistman |
Creative Director | Nicolás Romano |
Creative Director | Viviane Pepe |
Art Director | Pedro Chaves |
Copywriter | Alexandre "Xela" Oliveira |