Hugo Rodrigues
CEO at Publicis Brazil
São Paulo, 巴西
标题Pin Tabs
广告公司
广告战役 Pin Tabs
广告主 Coca-Cola Company
品牌 Coca-Cola No Sugar
首次发布日期 2019 / 4
行业领域 软饮料,奎宁水
广告口号 Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame
剧情简介 For the first time, the pop tabs of the cans become a media and bring ready to use pins.
哲学 For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are.
问题 In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins.
结果 The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br.
媒体类别 Packaging Design
长度
Soundtrack Supersonica
首席创意官
CCO
COO
Executive VP
Creative Director
Creative Director
Creative Director
Art Director
Copywriter

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