Hugo Rodrigues
CEO at Publicis Brazil
São Paulo, 巴西
标题Trump
广告公司
广告战役 Unwanted Gifts
广告主 The Salvation Army
品牌 The Salvation Army
首次发布日期 2018 / 4
行业领域 机构/公益组织/非盈利组织
哲学 A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
媒体类别 户外广告
CCO
CCO
Creative Director
Creative Director
Creative
Creative
Account
Account
Account
Account
Projects
Projects
Projects
Production
Production
Production company
Director
Director of Photography
Executive production
Executive production
剪辑师
客户经理
客户经理
Post Production
Illustrator Estúdio Ícone
插图画家
插图画家
插图画家
Soundtrack
Musical Production
Sonoplasty
Bandmaster
Mixing
Account manager
Coordination
Coordination
Client approval
Client approval
Client approval

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