| 标题 | Ability Signs |
| Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Decathlon Ability Signs |
| 广告主 | Decathlon |
| 品牌 | Decathlon |
| Posted | 11月 2022 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| 媒体类别 | 户外广告 |
| 制作公司 | R+D Productions |
| 首席创意官 | Aaron Starkman |
| 执行创意总监 | Mike Dubrick |
| 执行创意总监 | Nicolas Quintal |
| 创意总监 | Xavier Blais |
| 文案 | Xavier Blais |
| 创意总监 | Maxime Sauté |
| 美术指导 | Maxime Sauté |
| 美术指导 | Rachel LeBlanc |
| 美术指导 | Ryan Cookish |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Pascal Routhier |
| Interactive Producer | Terri Winter |
| Interactive Producer | Todd Harrison |
| Developer | Steve Lam |
| 设计师 | Claudia Barberio |
| Studio Artist | Cadu Rocha |
| 制作公司制片 | Sarah Longpré |
| 制作公司制片 | Johanne Pelland |
| 制作公司制片 | Katia Dupuy |
| 制作公司制片 | Samuel Bonneau |
| 制作公司制片 | AJ Merrick |
| 制作公司制片 | Steph Walker-Wells |
| 客户总监 | Alex Lefebvre |
| 客户经理 | Rose Napoléon |
| 客户经理 | Aicha Diallo |
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