Mike Dubrick
首席创意官 at Rethink Communications Inc.
Toronto, 加拿大
标题Draw Ketchup 2
广告公司
广告战役 Draw Ketchup
广告主 H.J. Heinz
品牌 Heinz
Posted11月 2022
行业领域 蛋黄酱,番茄酱,芥末
剧情简介 For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty.
媒体类别 平面
首席创意官
执行创意总监
联合创意总监
美术指导
联合创意总监
文案
设计师
Chief Strategy Officer
Strategy Director
制作公司制片
Production Coordinator
Print Producer
制作公司

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started