Mike Dubrick
首席创意官 at Rethink Communications Inc.
Toronto, 加拿大
标题Vintage Drip
广告公司
广告战役 Vintage Drip
广告主 Kraft Heinz
品牌 Heinz
Posted11月 2022
行业领域 蛋黄酱,番茄酱,芥末
剧情简介 These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief.
媒体类别 案例研究
首席创意官
首席创意官
Chief Strategy Officer
创意总监
美术指导
联合创意总监
文案
文案
文案
美术指导
美术指导
美术指导
Strategist
制作公司制片
Post Supervisor
Post Supervisor
Print Producer
Print Producer
Studio
客户总监
客户总监
客户总监
客户主管
客户经理
导演
摄影师
电影
制作公司
EP
Line Producer
剪辑师
Online / VFX
Motion Graphics
Colorist
PR
PR
Media Company
Media Company
Printing House
Marketing Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started