| 标题 | The Risk |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | The Risk |
| 广告主 | Government of Ontario |
| 品牌 | Government of Ontario |
| Posted | 6月 2019 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain. |
| 媒体类别 | 影视 |
| 长度 | |
| Advertising Agency | Rethink Communications Inc. |
| 创意总监 | Christina Yu |
| 创意总监 | Mike Dubrick |
| 创意总监 | Aaron Starkman |
| 美术指导 | Zachary Bautista |
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