Volkswagen - "Bedroom"

DDB Argentina

DDB Argentina Buenos Aires, 阿根廷

3678

标题	Bedroom
广告公司	DDB Argentina
广告战役	Danger
广告主	Volkswagen
品牌	Volkswagen
首次发布日期	2019 / 4
行业领域	轿车
广告口号	Find danger before it finds you. Adaptive Front-Lighting System
剧情简介	The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptive Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW
媒体类别	杂志
执行创意总监	Adrian Piattoni
执行创意总监	Facundo Varela
创意总监	Juan Mesz
创意总监	Fernando Zagales
美术指导	Carlos Quesquén Cortez
美术指导	Ezequiel Irureta
文案	Haroldo Moreira
文案	Marcela Pacheco
Retoucher	Diego Chiliano
制作公司	300 Dpi
广告经理	Ralph Beckmann