Lennie Stern
Head of Creative and Entertainment Strategies at BETC
PARIS, 法国
标题#NetflixSwap
广告公司
广告战役 #Netflixswap
广告主 Netflix, Inc.
品牌 Netflix
首次发布日期 2016
行业领域 电视、广播节目与电视台、电台
剧情简介 Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter.
媒体类别 案例研究
长度
Chief Executive Officer (CEO)
执行创意总监
联合创意总监
联合创意总监
美术指导
文案
Managing Director
客户总监
客户经理

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