标题 | #NetflixSwap |
广告公司 | Media.Monks Paris |
广告战役 | #Netflixswap |
广告主 | Netflix, Inc. |
品牌 | Netflix |
首次发布日期 | 2016 |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
执行创意总监 | Baptiste Clinet |
联合创意总监 | Fabienne Fiorucci |
联合创意总监 | Damien Foui |
美术指导 | Jeffrey Corlay |
文案 | Jeremy Fouilloux |
Managing Director | Lennie Stern |
客户总监 | Yaël Guetta |
客户经理 | Maëva Cousin |