Brent Nelsen
Chief Strategy Officer (CSO) at Leo Burnett
Toronto, 加拿大
标题Moca Rebrand
BriefWith MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
广告公司
广告战役 Moca Rebrand
广告主 Museum of Contemporary Art (MOCA)
品牌 MOCA Visits and Membership to the museum
Posted11月 2019
行业领域 企业传播
剧情简介 With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
问题 MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city.
媒体类别 案例研究
首席创意官
创意总监
创意总监
创意总监
文案
美术指导
美术指导
设计师
设计师
插图画家
插图画家
Developer
Developer
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
Print Producer
Print Producer
Print Producer
客户总监
客户总监
客户主管
客户主管
客户主管
客户主管
客户主管
客户主管
客户主管
首席创意官
客户企划
客户企划
摄影师

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