| 标题 | Covering Climate Now |
| 广告公司 | TBWA\Chiat\Day New York |
| 广告战役 | Covering Climate Now |
| 广告主 | Columbia Journalism Review |
| 品牌 | Columbia Journalism Review |
| Posted | 4月 2020 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | In the past year, national evening news programs in the US spent just 55 minutes discussing climate change. As the protector of global journalism, the Columbia Journalism Review needed to act.Introducing Covering Climate Now.Covering Climate Now is an alliance of over 440 news outlets and journalists, from 47 countries, united to increase climate coverage to a level that reflects the gravity of our current crisis.We invited media outlets to join our alliance by sending them weather-damaged newspapers, representing future climate change destruction and created a launch publication that educated journalists about how to improve their climate coverage.We convinced some of the largest media outlets in the world to coordinate for one week of intense climate coverage.After years of media inaction, Covering Climate Now led to more climate change coverage in one week than in the past 10 years combined.The Covering Climate Now project led to over 20,000 articles and hundreds of hours of climate coverage, and reached an audience approaching 2 billion people. |
| 媒体类别 | 其他 |
| 长度 | |
| 首席创意官 | Chris Beresford-Hill |
| 首席创意官 | Chris Rowson |
| 创意总监 | Nuno Teixeira |
| 创意总监 | Jexy Holman |
| 创意团队 | KS Shanti |
| 联合美术指导 | Belen Aragon |
| Associate Copywriter | Jillian Ko |
| 联合创意总监 | Shannon Murphy |
| Robyn Makison | |
| Alex Lumain | |
| Motion Graphics Designer | Vivian Lee |
| 动画 | Connie Chen |
| 摄影师 | Bonnie Wang |
| Senior Creative Manager | Kait Sutherland |
| Studio Manager | Simone Metzger |
| Head of Production | John Doris |
| Executive Integrated Producer | Jennifer Vladimirsky |
| Senior Integrated Producer | Steven Kreuch |
| Integrated Producer | Sydney Richardson |
| Assistant Editor | Craig Helfer |
| Director of Integrated Business Affairs | Jennifer Bilyk |
| Integrated Business Affairs Manager | Anne-Camille Charpié |
| Experiential Production | Standard Transmission Productions |
| Artist | Joan Wong |
| Consultant | Joan Wong |
| Print Materials | Katherine D |
| President | Nancy Reyes |
| CFO | Bradley Apelgren |
| Strategic Business Lead | Carrie Lipper |
| Business Director | Rosalie Jones |
| Business Manager | Lily Siff |
| Executive Strategy Director | Tom Hyde |
| Global Head of Corporate Communications | Faye Raincock |
| Consumer Journey Strategy Director | Asha Davis |
| Communications Director | Alice Ryan |
| Communications Manager | Asheden Hill |
| Editor-In-Chief (Columbia Journalism Review) | Kyle Pope |