| 标题 | They Grow Up Fast |
| 广告公司 | BBH |
| 广告战役 | Play Thirsty |
| 广告主 | Britvic Soft Drinks Limited |
| 品牌 | Robinsons |
| Posted | 4月 2015 |
| 行业领域 | 非酒精类饮料 |
| 剧情简介 | To bring to life the ‘Play Thirsty’ platform, the campaign aims to remind parents that playtime is precious - kids grow up so fast, we should be taking every opportunity to play with them and work up a thirst. And as a cornerstone of British family life, Robinsons is always there to quench the thirst we’ve worked up together. |
| 哲学 | Strategy: Take the functional act of quenching thirst and elevate it to connect emotionally with parents. The campaign focuses on the moment when you would really need a glass of thirst-quenching Robinsons, after parents and kids have worked up a thirst playing together. The message is supported with reasons to believe, including the fact that Robinsons includes ‘Real fruit in every drop’. Activation of idea: The campaign will launch on TV during Britain’s Got Talent on the 11th April, with a simultaneous station roadblock across all terrestrial and Sky Entertainment channels. Alongside the 60” and 30” spots, the TV campaign also consists of 10” films which will deliver news about exciting new flavours in the Robinsons squash range. The new TV campaign is part of a multi-million pound marketing campaign for Robinsons, including out of home, digital outdoor and online advertising. |
| 问题 | Encourage re-appraisal of the iconic brand, and encourage parents who don’t buy squash or only normally buy Own Label to start buying Robinsons. |
| 媒体类别 | 电视 |
| 长度 | |
| 特效 | MPC LDN |
| 制作公司 | Park Pictures |
| 剪辑公司 | Stitch |
| 广告经理 | Helen Gorman |
| 执行创意总监 | Nick Gill |
| 创意总监 | Dominic Goldman |
| 创意团队 | Nikki Lindman |
| 创意团队 | Toby Brewer |
| 广告公司制片 | Natalie Parish |
| 导演 | Tom Tagholm |
| 摄影指导 | Luke Scott |
| 执行制片 | Stephen Brierley |
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