| 标题 | QR TKS |
| 广告公司 | VML Brazil |
| 广告战役 | QR TKS |
| 广告主 | Santa Casa de Misericórdia |
| 品牌 | Blood Donation |
| 首次发布日期 | 2012 / 2 |
| 行业领域 | 献血、器官捐赠 |
| 广告口号 | QR TKS Blood Donation |
| 剧情简介 | Santa Casa de Misericórdia is one of the most important blood banks in Brazil and it needed to increase the numbers of regular donors. If you donate blood without knowing who is going to receive it, the experience tends to be a little frustrating. You have to wait in line, people insert a needle into your vein, then they stick an adhesive plaster to heal that little wound and that's it. Your blood goes to a person you don't know and the only reason for you to donate again is your sense of responsibility. To keep donors coming back, blood donation needed to be an emotional experience. |
| 哲学 | To keep donors coming back, blood donation needed to be an emotional experience. |
| 问题 | If you donate blood without knowing who is going to receive it, the experience tends to be a little frustrating. You have to wait in line, people insert a needle into your vein, then they stick an adhesive plaster to heal that little wound and that's it. Your blood goes to a person you don't know and the only reason for you to donate again is your sense of responsibility. |
| 结果 | That's why we decided to create a stronger reason to make people come back for more donations: we showed some real gratitude from people who would receive the blood. We printed QR Codes on every adhesive plaster used to cover the donors wounds. And we asked them to take a picture of the QR Code. When read with a smartphone, the code led to a video with thanks from the people that would receive the blood that had just been donated. At the end of the video, it was possible to share the experience with friends on Facebook, encouraging them to become donors as well. |
| 媒体类别 | Ambient |
| 长度 | |
| 创意总监 | Flavio Casarotti |
| 首席创意官 | Ruy Branquinho |
| 创意总监 | Ruy Branquinho |
| 美术指导 | Eiji Kozaka |
| 文案 | Marcelo Conde |
| 文案 | Evandro Soares |
| Art Buyer | Monica Beretta |
| Art Buyer | Juliana Gardim |
| Print Producer | Elaine Carvalho |
| Print Producer | Rodrigo Cassino |
| 客户主管 | Valéria Ordonhez |
| 客户主管 | Ticiana Cardoso |
| 客户企划 | Fernanda Flandoli |
| 客户企划 | Eliana Yamaguchi |
| 客户企划 | Adriano Eliezer |
| 媒介总监 | Gustavo Gaion |
| 媒介企划 | Marcello Bolla |
| 客户主管 | Antonio Carlos Forte |
| 客户主管 | Adriana Diniz |
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