标题 | Mountain Road |
标题 (原始语言) | Cocculus 73 |
广告公司 | Havas Paris |
广告战役 | Cocculus 73 |
广告主 | Lehning |
品牌 | Cocculus 73 |
Posted | 11月 2015 |
行业领域 | 保健与医药产品 |
剧情简介 | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
媒体类别 | 平面 |
创意总监 | Alban Penicaut |
文案 | Edouard Dorbais |
美术指导 | Rémi Arnaud |
插图画家 | Florian Nguyen |
Chief Executive Officer (CEO) | Vincent Mayet |
广告经理 | David Mingeon |
客户总监 | Ophélie Dumay |
Consultant | Pauline Arguillere |