Mélanie Pennec
Directrice de Création at DDB Paris
Paris, 法国
标题UberToys
BriefWhen Uber was launched in France in 2011, it felt like magic to have a car available at the tip of your fingers. Eight years later, there were dozens of ride sharing apps, and the magic of Uber was gone, replaced by people complaining about the service on social media. In this context, the brand had to bring back magic to the streets. Enter UberToys: six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order an UberToy, if the car was available, and live out a childhood dream.
广告公司
广告战役 Ubertoys
广告主 Uber
品牌 Uber
Posted11月 2019
行业领域 运输、旅行及旅游
剧情简介 In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers. Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service. In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.That’s what’s UberToys did. Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.Every Uber customer could order an UberToy if the car was available.Our Target Audience was every Uber customer of Paris, Zurich and Vienna, and more globally French, Swiss and Austrian people who saw the campaign online thru UGC and the two films we made to promote UberToys.
媒体类别 案例研究
执行创意总监
创意团队
创意团队
创意团队
创意团队
战略企划
TV Production
Agency Manager
Agency Manager
Agency Manager
Agency Manager

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