| 标题 | Ubertoys |
| 标题 (原始语言) | Uber Toys |
| 广告公司 | DDB Paris |
| 广告战役 | Ubertoys |
| 广告主 | Uber |
| 品牌 | Uber |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available. |
| 哲学 | As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Michelle Lambert |
| 广告经理 | Julie Touyarot |
| 广告经理 | Pauline Rigommier |
| 广告经理 | Lindsay King |
| 客户经理 | Paul Ducré |
| 客户经理 | Julie Haslé |
| 客户经理 | Noémie Pitois |
| 客户经理 | Lucas Lahore |
| 战略企划 | Claude-Henri Galbois |
| 执行创意总监 | Alexander Kalchev |
| 创意团队 | Jean Weessa |
| 创意团队 | Mélanie Pennec |
| 创意团队 | Jeanne Taillard |
| 创意团队 | Timothy Alexandre |
| Agency TV Producer | Fabien Donnay |
| 制作公司 | Art Bridge |
| 制作公司 | Quad Productions |
| 执行制片 | Olivier Bassuet |
| Founder | Olivier Bassuet |
| Head of Production | Claudia Traeger |
| Production Coordinator | Nabia Amraoui |
| 后期制作 | Nataly Aveillan |
| 制作公司制片 | Gabriel Dugué |
| 制作设计师 | Arno Roth |
| 电影 | Balthazar la |
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