Beto Cocito
Creative VP at DDB Chile
Buenos Aires, 阿根廷
标题Shutterstock for All
广告公司
广告战役 Shutter for All
广告主 Optimum Betta
品牌 Shutterstock
首次发布日期
行业领域 其他
剧情简介 We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices. 
哲学 In order to change people’s perception about this issue, we helped those vendors who couldn’t afford advertising, by providing them with our photos. Giant Shutterstock pictures were placed in their street stalls, showcasing their products and services in high quality. We helped them sell their products and they helped us change people’s perception. 
The objective was to broaden Shutterstock’s communication. Instead of talking only to people who work in the creative industry, we went beyond and talked to everyone. People who work in any industry and needed stock images for their businesses. We want to show that everyone can improve their business with the power of images and everybody can access Shutterstock prices. So we went to find these people right in they way to work: on the streets. Using the street vendors stalls as our media. 
问题 Stock photos are perceived as something expensive in Argentina. We needed to reach new targets and broaden Shutterstock’s market. So to change people’s perception about stock image high prices, we used a non-traditional way to do it: street stalls. 
结果 We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices. We shot people’s reactions for 3 days. The street sellers still have Shutterstock pictures in their stalls. 
More than 100.000 people were impacted on their way to work. We raised awareness of Shutterstock image prices accessibility to every person who passed in front of the street stalls. 
媒体类别 Ambient
长度
Creative Vice President
执行创意总监
创意总监
创意总监
Jr Art Director
Jr Copywriter
Graphic Producer
导演
导演
摄影指导
Head of Production
剪辑师

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