标题 | PyeongChang 2018 |
标题 (原始语言) | PyeongChang 2018 (anglais) |
Brief | To announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down. Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning. |
广告公司 | Publicis Conseil |
广告战役 | PyeongChang 2018 |
广告主 | France Télévisions |
品牌 | France Télévisions |
Posted | 11月 2018 |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag. |
媒体类别 | 电视 |
广告经理 | Eric Rinaldi |
执行创意总监 | Olivier Desmettre |
执行创意总监 | Fabrice Delacourt |
文案 | Antoine Colin |
美术指导 | Jordan Lemarchand |
客户经理 | Caroline Darmon |
客户经理 | Lou Leproux |
战略企划 | Alexandra Mimoun |
TV Production | Patrick Pauwels |
TV Production | Aurélie Fournet |
制作公司 | Carnibird |
导演 | Wilfrid Brimo |
制片 | Gaëtan Le Goff |
后期制作 | Mathematic |
后期制作 | Paul Crehange |
音效制作 | Prodigious |
Sound Producer | Emmanuel Desmadryl |
Sound Producer | Boris Nicou |