Charlotte Wolfenden
Managing Director at The Gate
London, 英国
标题Horse Story
广告公司
广告战役 250 Year Anniversary
广告主 Lloyds Banking Group
品牌 Lloyds
首次发布日期 2015 / 6
行业领域 银行与金融服务、投资、证券服务
广告口号 By your side for 250 years
剧情简介 Lloyds Bank is launching a campaign featuring its iconic black horse to mark the bank’s role in supporting customers through 250 years of an ever changing Britain.
At the heart of the campaign, created by adam&eveDDB, is a 90 second and 60 second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day.
It opens on a stable in the 18th Century where a black foal takes its first steps, moving to a horse helping a farmer and his wife plough their field in a pre-mechanised economy, through to a scene depicting the last horse drawn RNLI lifeboat in Wells (where this scene was shot), cuts to a horse drawn carriage at an 80s wedding, before ending on a British Para Show Jumper, Susi Rogers Hartley, cantering through a forest.
In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo - put people first, demonstrating Lloyds’ core values of loyalty, trust and service.
The campaign breaks on 29th June and also encompasses press, outdoor, digital and in-branch advertising. It uses the line: By your side for 250 years.
Mat Goff, Managing Director, adam&eveDDB said: “The black horse is one of the most enduring icons on the British High Street. It represents the endurance, service and partnership that Lloyds has always provided its customers and is the perfect creative device for marking Lloyds’ 250th anniversary. “
Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said:
“We wanted to acknowledge our 250th anniversary with a campaign that dramatises the role Lloyds Bank has played in its customers’ and communities’ lives through the years, our iconic symbol - the black horse is the vehicle used to demonstrate quiet determination and trust, by your side through good times and bad.” 
媒体类别 电视
长度
Soundtrack Birdy, Wings
更多信息 http://www.lloydsbank.com/banking-with-us/250-anniversary.asp
制作公司
Managing Director
Managing Director Group Brands and Marketing
首席创意官
执行创意总监
执行创意总监
Planner
媒介公司
制片
制片
客户经理
客户经理
媒介企划
媒介企划
导演
剪辑师
剪辑师
后期制作
音频后期制作
New Business Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started