标题 | Maureen |
广告公司 | JayGrey Sydney |
广告战役 | Seriously Hard Liquor |
广告主 | Pure Beverages |
品牌 | Alibi Bourbon |
首次发布日期 | 2012 / 6 |
行业领域 | 含酒精类饮料 |
广告口号 | Seriously hard liquor |
剧情简介 | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done.A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
媒体类别 | 广播 |
市场 | 澳大利亚 |
创意总监 | Jay Furby |
美术指导 | Jay Furby |
美术指导 | Dave Heytman |
美术指导 | Tommy Cehak |
文案 | Jay Furby |
文案 | Gavin Chimes |
Typographer | Dave Heytman |
Typographer | Tommy Cehak |
客户主管 | Will Frew |
摄影师 | Sean Izzard |
Retoucher | Steve York, Cream |