Will Frew
Group Account Director at Orange Whip Films
London, 英国
标题Irene
广告公司
广告战役 Seriously Hard Liquor
广告主 Pure Beverages
品牌 Alibi Bourbon
首次发布日期 2012 / 6
行业领域 含酒精类饮料
广告口号 Seriously hard liquor
剧情简介 JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done.  A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. 
媒体类别 广播
市场 澳大利亚
创意总监
美术指导
美术指导
美术指导
文案
文案
Typographer
Typographer
客户主管
摄影师
Retoucher

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