标题 | Irene |
广告公司 | JayGrey Sydney |
广告战役 | Seriously Hard Liquor |
广告主 | Pure Beverages |
品牌 | Alibi Bourbon |
首次发布日期 | 2012 / 6 |
行业领域 | 含酒精类饮料 |
广告口号 | Seriously hard liquor |
剧情简介 | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
媒体类别 | 广播 |
市场 | 澳大利亚 |
创意总监 | Jay Furby |
美术指导 | Jay Furby |
美术指导 | Dave Heytman |
美术指导 | Tommy Cehak |
文案 | Gavin Chimes |
文案 | Jay Furby |
Typographer | Tommy Cehak |
Typographer | Dave Heytman |
客户主管 | Will Frew |
摄影师 | Sean Izzard |
Retoucher | Steve York, Cream |