| 标题 | Beat The Blitz |
| 广告公司 | VMLY&R Kansas City |
| 广告战役 | Gatorade Beat The Blitz |
| 广告主 | PepsiCo Inc. |
| 品牌 | Gatorade |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 非酒精类饮料 |
| 哲学 | Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation. |
| 媒体类别 | 互动 |
| 长度 | |
| Post Production Company | The Mill New York |
| Director | Kenny Mitchell |
| Global Creative | Kenny Mitchell |
| Marketing Manager | Rob McCutcheon |
| Marketing Manager | Brandon Rhodes |
| 创意总监 | Scott Lichtenauer |
| 创意总监 | Jose Martinez |
| 执行创意总监 | Tony Snethen |
| 集团创意总监 | Glen Scott |
| 客户总监 | Maggie Glenski |
| Producer | Susan Hatten |
| Associate Creative Director | Erik Stark |
| Associate Creative Director | Kyle Gracey |
| Social Media | Charles Gooch |
| Global Chief Creative Officer | Debbi Vandeven |
| Associate Strategy Director | Mark Renken |
| Managing Director | Stephanie DeCelles |
| Client Engagement | Stephanie DeCelles |
| Director | Melissa Ide |
| Client Engagement | Melissa Ide |
| Channel Manager | Madeleine Stroth |
| Production Business Manager | Betty Greiner |
| Media Agency | OMD |
| Group Account Director | Susanna Earnest |
| Head of Strategy and Development | Michael Smith |
| Director | Will Adams |
| VFX Producer | Katie Kolombatovich |
| Studio Manager | Spencer Reynolds |
| Digital Production | Zero Code |
| 项目经理 | Florence Vaillant |
| Director | Dario Raciti |
| Director | Matthew Olmo |
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