David Ungaro
摄影指导 at Caviar Paris
London, 美国
标题Lycra® moves you
广告公司
广告战役 LYCRA® MOVES YOU™
广告主 INVISTA
品牌 Lycra®
首次发布日期 2014 / 9
行业领域 纺织品
剧情简介 The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’. 
哲学 The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. 
媒体类别 影视
长度
Soundtrack Dance With Me
后期制作
音效制作
剪辑公司
创意总监
广告公司制片
客户总监
客户总监
制作公司
导演
制作公司制片
摄影指导
剪辑师

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