标题 | Lycra® moves you |
广告公司 | Publicis Sapient London |
广告战役 | LYCRA® MOVES YOU™ |
广告主 | INVISTA |
品牌 | Lycra® |
首次发布日期 | 2014 / 9 |
行业领域 | 纺织品 |
剧情简介 | The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’. |
哲学 | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
媒体类别 | 影视 |
长度 | |
Soundtrack | Dance With Me |
后期制作 | Glassworks |
音效制作 | Wave Studios |
剪辑公司 | Final Cut |
创意总监 | Justin Barnes |
广告公司制片 | Stephen Worley |
客户总监 | Mike Falconer |
客户总监 | Naomi Hirst |
制作公司 | Independent |
导演 | Philippe André |
制作公司制片 | Cathy Green |
摄影指导 | David Ungaro |
剪辑师 | David Webb |