Tylynne McCauley
Creative at Pitch
Santa Monica, 美国
标题Small Breakthrough
广告公司
广告战役 Small Breakthrough
广告主 Mitsubishi Motors of North America
品牌 Mitusbishi Mirage
首次发布日期 2016 / 8
行业领域 轿车
哲学 Integrated production company Big Block partners with agency 180 LA to showcase the advanced technology of Mitsubishi’s All-New Mirage G4 and next generation Mirage with a four-spot campaign directed by Shaun Collings. Collings showcases his eye for design for the series of ads, using CG-technology to highlight the Mirages’ cutting-edge capabilities, including new levels of fuel efficiency, an industry-leading warranty and support for Apple Car Play and Android Auto.Collings and the team at Big Block utilized a real-world camera techniques within their CG environment to retain a sense of weight and realism throughout the spots. The Big Block team explored over a hundred camera moves to find the right balance that would showcase the Mirage in a whole new way, while also maintaining true mobile phone-inspired camera movements and reflections. Due to the unique camera angles the team had to construct a series of new cg lighting rigs to animate harmoniously with new camera motions.“It was a joy to work with the 180 LA team who strove to capture the most unique way to highlight true innovation,” said Collings. “Having everyone in the edit bay on delivery day with smiles all around is a perfect way to sum up the project.”In addition to the live action shoot, Big Block collaborated with 180 LA on the design and animation. Collings has been enlisted by other high-tech brands including Nike, ESPN and Under Armour. 
媒体类别 影视
长度
Soundtrack Nosaj Thing
CCO
ECD
ECD
创意总监
联合创意总监
文案
美术指导
Head of Production
执行制片
客户总监
客户经理
制作公司
导演
执行制片
Head of Production
制片
CG Artist
CG Artist
Modeler
Compositor
Compositor
Editorial
Mix
Mix

Trending

Create a free Talent profile and become a member of AdForum

Get Started