Tim Gordon
Chief Creative Officer & Partner at Zulu Alpha Kilo
New York, 美国
标题Teacher Truths
广告公司
广告战役 Let's Be Clear
广告主 Reckitt Benckiser
品牌 Clearasil
首次发布日期 2015 / 10
行业领域 护肤产品
剧情简介 Teens, your acne will end. So will your time in high school. Trust us. Actually no, trust your teachers. They’re the ones trapped in school forever. They’ve seen it all.
50 US/DC, 13+. Ends 11:59pm 10/23/15 ET. 10 separate Entry Periods. TeacherTruthsContest.com Official Rules apply. 
哲学 Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc.
Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore.
Once we started exploring the bigger idea of “reassurance,” we realized the best people to reassure teens are their teachers. Teachers have a really unique point of view on teen problems, because they are basically trapped in high school. They see teens get through this stuff year after year.
So Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long.
Our hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
"I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film.
The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, we want to create a movement that speaks to teens in an honest way that truly resonates with them. 
媒体类别 Web Film
长度
更多信息 www.TeacherTruthsContest.com
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