标题 | Authenticity |
广告公司 | David&Goliath |
广告战役 | Time to Rise |
广告主 | PepsiCo Inc. |
品牌 | Stacy's Pita Chip |
首次发布日期 | 2019 / 9 |
行业领域 | 薯条、薯片和薄脆饼干 |
哲学 | The seven videos include short and insightful phrases such as, “The right way is harder. But so is everything else worth doing,” and “You can’t make anything great cutting corners. Especially with pita chips. Because corners are delicious.” Another video talks about creating strong female bonds, “Have friends you can depend on. And chips that are flaky.” Content: The seven videos include short and insightful phrases such as, “The right way is harder. But so is everything else worth doing,” and “You can’t make anything great cutting corners. Especially with pita chips. Because corners are delicious.” Another video talks about creating strong female bonds, “Have friends you can depend on. And chips that are flaky.” Director and cinematographer: Ramaa Mosely, a longtime advocate for women’s rights who works with a predominantly female crew. She’s dedicated to helping women around the world – from Educate Girls Now, the non-profit she co-founded to help schoolgirls in Afghanistan, to her work on the film Girl Rising, to Adolescent Content, the media company she started to help teen girls and LGBTQ-identifying directors get their first work in film and TV. Lead creative agency: David&Goliath (D&G) About the Stacy’s Rise Project business incubator/mentorship program for female food/beverage entrepreneurs Stacy’s set out earlier this year to create more opportunities for female entrepreneurs with the launch of its Stacy’s Rise Project. Now halfway through the program, the numbers already speak to the success of – and need for – Stacy’s Rise: Together with Alice, a leading online resource for women and other minority entrepreneurs, we have built an online community of more than 1,400 businesswomen to virtually connect with and learn from each other. Stacy’s has awarded $200,000 in business grants to deserving women (with an additional $100,000 for the Stacy’s Rise grand prize winner, to be named in November). We received more than 400 Stacy’s Rise applications from female founders in the food and beverage industry, all with dreams of becoming a household name like Stacy’s very own Stacy Madison. In addition to receiving $20,000 each in funding, the five finalists also get to partake in a three-month executive mentorship program to prepare them for the final presentation and selection of the grand prize winner, to be announced by Padma Lakshmi next month. |
媒体类别 | 互动 |
长度 | |
制作公司 | Station Film |
Founder | David Angelo |
首席创意官 | Bobby Pearce |
执行创意总监 | Ben Purcell |
Group Creative Director/AD | Rob Casillas |
Group Creative Director/Copywriter | Courtney Pulver |
Managing Director of Broadcast Production | Paul Albanese |
执行制片 | Curt O’Brien |
Director of Business and Legal Affairs | Natasha Royzina |
Associate Business Affairs Manager | Amy Santana |
President | Yumi Prentice |
Group Account Director | Melissa Spano |
客户主管 | Jenavieve Cazares |
Group Strategy Director | Kristen Knape |
项目经理 | Madeline Gali |
导演 | Ramaa Mosley |
摄影指导 | Ramaa Mosley |
Managing Partner | Stephen Orent |
Executive Producer / Managing Partner | Caroline Gibney |
制片 | Tara Grossmueller |
VFX / Editorial | Roger |
VFX Creative Director | Terry Lee |
VFX Executive Producer | Josh Libitsky |
剪辑师 | Steve Peterson |
剪辑师 | Josiah Taylor |
制片 | Fayna Sanchez |
Sound Design and Mix | Margarita Mix |