| 标题 | Dog 1 |
| 广告公司 |
INNOCEAN Europe
|
| 广告战役 |
Kia Forward Collision-Avoidance Assist
|
| 广告主 |
Kia Motors
|
| 品牌 |
Kia Forward
|
| 首次发布日期 |
2020 / 7
|
| 行业领域 | 汽车配件与服务
|
| 剧情简介 | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| 哲学 | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| 问题
| When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
| 媒体类别 |
平面
|
| 首席创意官 |
Gabriel Mattar
|
| 执行创意总监 |
Ricardo Wolff
|
| 执行创意总监 |
Bruno Oppido
|
| 联合创意总监 |
José Filipe Gomes
|
| 联合创意总监 |
Pedro Lourenço
|
| 美术指导 |
José Filipe Gomes
|
| 文案 |
Pedro Lourenço
|
