| 标题 | One Accident Is Enough 1 |
| 广告公司 | DDB Berlin |
| 广告战役 | One Accident Is Enough |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 轿车 |
| 哲学 | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
| 媒体类别 | 平面 |
| Chief Creative Officer | Dennis May |
| 执行创意总监 | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| 美术指导 | José Filipe Gomes |
| 文案 | Pedro Lourenço |
| 插图画家 | Sebastian Pattis |
| Retoucher | Zé Anderson |
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