Connect Unlimited - "The Abou Khalaf's"

TBWA\RAAD

TBWA\RAAD Dubai, 阿拉伯联合酋长国

奖项

4588

品牌: Connect Unlimited
国家: 阿拉伯联合酋长国

广告主: Connect

标题	The Abou Khalaf's
广告公司	TBWA\RAAD
广告战役	The Abou Khalaf's
广告主	Connect
品牌	Connect Unlimited
首次发布日期	2019
行业领域	电信服务
哲学	The Abou Khalaf's get ready for a family portrait picture, as we slowly discover they are a huge family with 15 kids. Lebanese urbanites often joke about their rural cousins having larger families because they have little else to do but procreate. And the facts support that, since according to the National Center for Statistics, access to the internet is one of the major contributing factors to the growing gap between rural and urban birth rates in Lebanon. Women living in big cities average 2.1 children, while those living in more remote areas are double the national average. Since Connect is the country’s leading wireless broadband provider, we wanted to bring this insight to life with a pinch of local humor and within an irreverent, documentary-like format. We’ve also played with the family names on each layout: “Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.
媒体类别	电视
长度	46 seconds
首席创意官	Walid Kanaan
执行创意总监	Fouad Abdel Malak
执行创意总监	Manuel Bordé
Art Director \ ACD	Oswaldo Sa
文案	Leonardo Konjedic
美术指导	Pedro Velasquez
Agency Producer	Randa Halal
Head of Production	Rouba Asmar
Creative Services Managers	Hazem Atieh
Creative Services Managers	Ezzat Habra
Corporate Communications Director	Romy Abdelnour
Director	Jad Eid
DOP	Zaven Barsoumian
Executive producer	Joyce Hadife
Grading	Bilal Hibri
剪辑师	Margot Chedid
Audio	Harry Hedeshian
Locations	Picture House
摄影师	Fouad Abdel Malak