| 标题 | The Omo Tag |
| 广告公司 | TBWA\RAAD |
| 广告战役 | The Omo Tag |
| 广告主 | Unilever |
| 品牌 | Omo |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 剧情简介 | The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Walid Kanaan |
| 执行创意总监 | Manuel Bordé |
| 执行创意总监 | Fouad Abdel Malak |
| 美术指导 | Oswaldo Sa |
| 联合创意总监 | Oswaldo Sa |
| 美术指导 | Pedro Velasquez |
| 文案 | Leonardo Konjedic |
| 文案 | Tarik Frank |
| Motion Graphics Designer | Lucas Pimenta |
| 客户总监 | Diana Georges |
| Communications Director | Romy Abdelnour |
| Head Of Planning | Remie Abdo |
| 战略企划 | Heela Daudzai |
| Production support | Christopher Ghorayeb |
| Head of Production | Rouba Asmar |
| Managing Director | Sagar Mirchandani |
| 项目经理 | Mickdad Bhojani |
| Chemical composition analyst | Fatima Durrain |
| Print Technical Specialist | Ankit Bhatia |
| Production Unit Director | Saad Khan |
| Technical Lead | Marwan Elhussein |
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