Andrés Rivera
设计师 at Brand New School
New York, 美国
标题Make Your Favorite Cold Drinks
广告公司
广告战役 Keurig Kold
广告主 Keurig, Incorporated
品牌 Keurig Kold
首次发布日期
行业领域 小家电及家居配件
剧情简介 Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. 
The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube.
“Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” 
媒体类别 互动
长度
Group Executive Creative Director
Group Executive Creative Director
执行创意总监
执行创意总监
ACD/AD
ACD/CW
Co-Head of Production
执行制片
Junior Producer
客户总监
客户总监
客户主管
Chief Strategy Officer
Head Of Planning
Strategy Director
Strategy Director
Strategy Director
制作公司
导演
Managing Partner
Visual Effects Supervisor
Line Producer
后期制作
Creative Director, Brand New School
设计师
设计师
设计师
设计师
设计师
CG Supervisor
3D Graphics
3D Graphics
3D Graphics
3D Graphics
Flame Artist
Flame Artist
Storyboard Artist
剪辑师
Assistant Editor
Colorist
Head of Production
Supervising Producer
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