Ami Alush
CCO at Leo Burnett
Tel Aviv, 以色列
标题Tamar
广告公司
广告战役 Accessible Elections
广告主 Access Israel
品牌 Access Israel
首次发布日期 2019 / 2
行业领域 种族、族裔、民族及残障意识
哲学 The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired. Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional. That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers.
媒体类别 互动
长度
Chief Executive Officer (CEO)
首席创意官
VP of Client Services
VP Strategy
创意总监
美术指导
文案
客户主管
客户主管
Studio Manager
战略企划
广告公司制片
Marcom Director
PR Communication Manager
制作公司

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